At Comfort Beds Ltd, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, make a purchase, or interact with our services.
By using our website or providing your personal information, you agree to the practices described in this policy.
Who We Are
Comfort Beds Ltd Registered in England and Wales – Company No. [Insert your registration number if applicable] Registered Address: Unit 25, Mount Street, Bradford, West Yorkshire, BD4 8TA Email: info@comfortbeds.co.uk Phone: 01924 763401
Comfort Beds Ltd (“we”, “our”, or “us”) acts as the data controller of your personal data, meaning we decide how and why your data is processed.
Information We Collect
We collect different types of personal information depending on how you interact with us. The data we may collect includes:
1. Information You Provide Directly
Full name
Billing and delivery address
Email address
Phone number
Payment details (processed securely through third-party payment gateways)
Order and purchase history
Account login details (if you create an account)
Messages and correspondence with our customer service team
2. Information Collected Automatically
When you visit our website, we automatically collect certain data using cookies and analytics tools, such as:
IP address
Browser type and version
Device type and operating system
Pages viewed and time spent on site
Referral source (e.g., Google, social media, etc.)
3. Information from Third Parties
We may receive data from trusted third parties such as:
Payment processors (e.g., Klarna, PayPal, Stripe)
Delivery partners
Marketing platforms and analytics tools (e.g., Google Analytics, Meta Ads)
How We Use Your Information
We use your personal information for the following purposes:
Order Processing & Delivery
To process your purchases, payments, and arrange delivery of your items.
Customer Support
To respond to your enquiries, handle complaints, and provide after-sales assistance.
Account Management
To maintain and manage your online account (if applicable).
Marketing & Communication
To send promotional offers, newsletters, and updates (only with your consent).
You can unsubscribe at any time using the “unsubscribe” link in our emails.
Website Improvement
To analyse user behaviour and improve website functionality, design, and services.
Fraud Prevention & Legal Compliance
To verify your identity, prevent fraudulent activity, and comply with legal obligations.
Legal Basis for Processing
Under the UK GDPR, we process your personal data based on the following legal grounds:
Contractual necessity – to process your orders and payments.
Legal obligation – to comply with tax, accounting, and consumer laws.
Legitimate interest – to improve our services and prevent fraud.
Consent – for email marketing and cookie tracking.
Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience and collect statistical data. Cookies help us:
Remember your preferences and items in your shopping cart.
Analyse traffic and user behaviour for site improvement.
Deliver relevant ads and promotional content.
You can manage or disable cookies at any time through your browser settings. However, some website features may not function properly without them.
How We Protect Your Data
We take your privacy seriously and use appropriate technical and organisational measures to protect your personal data against:
Unauthorised access
Accidental loss
Misuse or disclosure
Destruction or alteration
All payment transactions are encrypted and processed securely through certified payment providers. We never store full credit/debit card details on our servers.
How Long We Keep Your Data
We retain your personal information only for as long as necessary to:
Fulfil the purpose it was collected for (e.g., processing your order).
Comply with legal and accounting requirements.
Resolve disputes and enforce agreements.
After this period, your data will be securely deleted or anonymised.
Sharing Your Information
We do not sell or rent your data to third parties. However, we may share necessary data with trusted partners who assist us in providing our services, including:
Payment processors (e.g., Klarna, Stripe, PayPal)
Delivery couriers (e.g., BJS, DPD)
IT and website support providers
Marketing and analytics partners (Google, Meta Ads, etc.)
All third parties are required to handle your data securely and comply with applicable privacy laws.
Your Rights Under Data Protection Law
Under the UK GDPR, you have the following rights:
Right to access – Request a copy of the data we hold about you.
Right to rectification – Request correction of inaccurate or incomplete data.
Right to erasure – Ask for your personal data to be deleted.
Right to restriction – Limit how your data is processed.
Right to data portability – Receive your data in a structured, machine-readable format.
Right to object – Opt out of certain types of processing, such as marketing.
Right to withdraw consent – Withdraw consent for marketing at any time.
To exercise these rights, please email us at info@comfortbeds.co.uk. We aim to respond to all valid requests within 30 days.
Third-Party Links
Our website may include links to external websites, such as finance providers or social media pages. Please note that we are not responsible for the privacy practices or content of these third-party sites. We recommend reviewing their privacy policies before sharing any personal information.
Klarna Payments
If you choose to pay using Klarna, your personal data (contact and order details) will be shared with Klarna Bank AB (publ) to assess your eligibility and manage your payment. Your data will be processed in accordance with Klarna’s privacy notice: https://www.klarna.com/uk/privacy-notice
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. The updated version will always be available on our website, with the revision date clearly stated at the top.
